language is problematic for the businesses that hire the professional services of a sign shop. But the real concern should be the whole "language" of the sign. The whole "language" includes connecting the customer''s marketing objectives with the stage in the visual communication process. That connection is accomplished with not only the form and content of the graphics, but also the sign''s shape, color, texture, and form. All are the elements of a sign''s "language." As a business-owner, you must identify clearly your desires for your banners and communicate that desire to your sign-maker. "Where do you want to locate the sign, and why do you want to locate it there?" "Why do you want to use those colors?" "Why that size?" Next, the audience must be defined. Figure out just what appeals to YOUR customers rather than the famous "general public." The content of the sign cannot just boast its product; it should be convincing. Once identified, a specific group is easier to target and to convince. Once you have identified your goals, sort through them by ranking them in order of importance. Next, take the marketing objectives and the target population analysis, and apply that information to an analysis of the visual

other. Need more help? We''re a toll free phone call away! are guaranteed to meet or exceed your expectations. We do not want you to receive anything form us that is not completely satisfactory. We promise to repair, replace or refund your money without hassle. Please contact us if you have any problems or concerns. We''ve also purchased upgrades that offer improved resolution and brighter--more dynamic colors at greater speeds The banner industry has experienced explosive change in the last decade. The Industrial Fabrics Association International estimates the banner and flag product segment consumed 32.9 million square yards of fabric in 1999! Projections for the year 2000 calls for a 5.2 percent growth to 34.6 million yards. Digital technologies, in particular, are revolutionizing both the quality of banners that are being manufactured, and the speed with which high-quality banners can be produced. Whereas 10 years ago, approximately 5 percent of the billboards employed digital technology, today nearly 80 percent do. is committed to remaining in the forefront of the new digital technology and will continue to offer the highest quality, state-of-the-art banners and signs to its customers. It''s

to store your banner where it might get wet or hot (i.e. in the attic or next to a furnace) because the heat may make the ink stick together. Use common sense. Roll your banner up, secure it with a rubber band or tape, and place it under your bed, in your closet, or in a pantry where it will be safe from excessive heat, dampness, small children, or pets. Things We Need to Know Before You Order a Banner How will you use the banners or signs? What image(s) are you trying to project? Do you have a specific design/logo in mind already? What is your budget? What size banner would you like? Where will it be hung? From what distance is it to be read? Is it for indoor or outdoor use? How long do you want it to last? Have you decided on a fabric? (If not, see Samples) What color(s) will be used in the image? Solid, spot colors, halftones or shades of color, or photographic, four-color process? What quantity will you need? Will it be single or double sided? Are there any special requirements concerning the fabric (flame retardant, cloth vs. vinyl, fabrication, finish, durability)? When do you need and banners and where? Do you need help with installation? Do you have any special artwork you want included on your banner? If