language is problematic for the businesses that hire the professional services of a sign shop. But the real concern should be the whole "language" of the sign. The whole "language" includes connecting the customer''s marketing objectives with the stage in the visual communication process. That connection is accomplished with not only the form and content of the graphics, but also the sign''s shape, color, texture, and form. All are the elements of a sign''s "language." As a business-owner, you must identify clearly your desires for your banners and communicate that desire to your sign-maker. "Where do you want to locate the sign, and why do you want to locate it there?" "Why do you want to use those colors?" "Why that size?" Next, the audience must be defined. Figure out just what appeals to YOUR customers rather than the famous "general public." The content of the sign cannot just boast its product; it should be convincing. Once identified, a specific group is easier to target and to convince. Once you have identified your goals, sort through them by ranking them in order of importance. Next, take the marketing objectives and the target population analysis, and apply that information to an analysis of the visual

Go to the Size of Cart You Think Might Work. Eliminate the sizes that are too big or small until you find the size that is right or you. If you need help choosing between sizes, give us a call. We can give you pros and cons of various models. 4. Make Your Choice of Height and Depth Once the size is nailed down, you need to decide on the height of the Cart (35" is the most popular) and depth of the Cart (30" is chosen most often). 5. Pick Your Colors We offer Light Grey, Bone, Wood and Black laminate choices. Light Grey and Bone laminates have "Putty Grey" (neutral color) tubes. Wood and Black laminates have Black tubes. Metal accessories are also offered in Putty Grey and Black. Again, Putty Grey metal accessories go with Light Grey and Bone laminates; Black accessories go with Wood and Black laminates.

If you would like to see a sample of the Cart''s quality before you buy, order our Touch a and Feel Kit. For a nominal fee, you be able to "touch" shelf pieces, tubing, a castor, and our assembly instructions to check out the quality. Plus the cost of the Kit goes toward your purchase! Click here to purchase the Touch and Feel Kit. 11. Items donated to Non-Profits. Products that come back to our website are given to non-profit groups in the Portland, OR area. If you know of a non-profit here that might be able to use our Carts, let us know. 12. Take $50 Off. When you donate your old workstation to a charitable organization, we''ll credit you $50 on your Our company purchase. Call for details. 13. Free Tool and Drill Bit. Hunting down your tools for assembly takes time. So we include them with your order!